A #3 Tide web site analysis (5 marks) Visit the Tide website at tide.com/en-us. Scroll to the bottom of the page and notice how Tide is currently connecting with customers on social media platforms including Facebook, Twitter, Pinterest, Google+, and YouTube. Click on one or more of the platforms to view ways in which Tide is building and maintaining customer linkages while illustrating value and providing information behind the brand. Evaluate Tide's effectiveness in creating customer engagement through its web and social media sites