a 52 e. 25. It is possible to shift the balance of power and dependence between channel members in ways that contribute to a relationship's well being EXCEPT: When near-equivalence in investment is not possible, strive to ensure that there is a sense of equity in terms of concern for partner benefits. b. Ensure that each partner is flexible in terms of interests, needs, understanding, and a willingness to explore alternative approaches to problems prior to entering the relationship. Work to develop a culture of cooperation and mutually beneficial coordination after the relationship is joined d. Identify, with caution, what each partner brings to the relationship prior to entering the relationship Work toward delegating authority and empowerment to channel members. 26. Which of the following is not one of the basic distribution decisions that most firms must address? Al Which individual should be chosen as channel manager b. The role distribution should play in the firm's overall objectives and strategies C. The role distribution should play in the marketing mix d. How the firm's channels should be designed to achieve its distribution objectives e. How channel member performance can be evaluated 27. A price premium is a price level in excess of the normal market or industry value Channel members may justify price premiums for a number of reasons EXCEPT: Obtaining perceived quality b. Preserving a relationship c. Reducing risk factors d. Maintain channel members lovalty e. Possessing limited information a