a) A well-designed and optimized digital business website with high-quality content will rank better in search engines such as Google aiming to increase both your online presence's visibility and increasing virtual traffic reaching your web site. Discuss any five (5) techniques for optimizing a website so that it will rank higher in search engine results. (20 Marks) b) Over the past 10-15 years, businesses have become more and more dependent on emerging technologies, such as RFID, to gain and sustain competitive advantage in the marketplace. Briefly explain key components RFID, how it works, which existing business challenge it solves, and the technology's main limitation. Outline one (1) organisation which has implemented RFID successfully. (30 Marks)