Question: A ARIZONA Eller Student Name: Operations Management Assignment: Operations & Competitiveness Amy's Baking Company (Kitchen Nightmares, Season 6, Episode 16, FOX) http://www.dailymotion.com/video/x1861bc amy-s-baking-company-kitchen-nightmares-full- episode


A ARIZONA Eller Student Name: Operations Management Assignment: Operations & Competitiveness Amy's Baking Company (Kitchen Nightmares, Season 6, Episode 16, FOX) http://www.dailymotion.com/video/x1861bc amy-s-baking-company-kitchen-nightmares-full- episode shortfilms (minutes 4:20 to 8:00) The episode of Hell's Kitchen you are about to watch was shot in December 2012 at Amy's Baking Company (ABC) in Scottsdale, AZ. It was intended to portray the way business was being conducted at the establishment. While there are some obvious problems with the business, your task is to scrutinize it from an Operations perspective. As you are watching the video, list the operational problems you identify (at least 3) below. Also consider what data (information) may be collected to better analyze the process and illustrate those problems. And then suggest possible ways to improve the processes involved. Note: Please scroll down to the bottom of this document to ensure that you have filled out all necessary parts. 1 2 3 4 Problem Data to collect (required/available Information) Improvement Competitive Product Space Next using the axes below applying two of the Competitive Product Space dimensions at a time (e.g., Price vs. Quality or Response time vs. Variety), illustrate where in Competitive Product Space you would place ABC and where the owners would like it to be. Add two other restaurants to these diagrams (use ABC and the same other two in all the diagrams). Each graph should present 4 points: ABC's current position, ABC's desired position and two other competitors. Please Label axes. Process Competencies Describe the process competencies that are required to achieve ABC's desired position. Benchmark the relative best practices used by other well-known restaurants you are familiar with. Product Attribute ABC's desired Required Process Competencies Competition's process Product Attribute competencies Price Response-time Quality Variety
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Problem Identification and Data Analysis Operational Problems Problem 1 Poor Customer Service and Communication Data to Collect Customer feedback form... View full answer
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