A B C 1. Analysis + mission = strategy 2. Mission + goals = plans 3. Operational goals > tactics 4. Strategic plans > tactical plans 5. Tactical goals > operational goals 6. Strategic goals > operational plans 1. Analysis + mission > strategic goais 2. Mission + strategic goals > plans 3. Strategic goals + plans > tactical goals 4. Plans + tactical goals > tactical plans 5. Goals + tactical plans > operational goals 6. Tactical plans + operational goals > plans 1. Tactical plans lead to strategic goals. 2. Strategic goals lead to strategic plans. 3. Plans are based on tactical goa. 4. Plans are based on operational goals: 5. Goals based on environmental analysis. 6. Analysis determines the mission. \begin{tabular}{|l|l|l|l|} \hline & A & B & C \\ \hline Which list of steps reflects the best order for the planning process? & O & O & O \\ \hline \end{tabular} What role does the mission statement play in the planning process? Links strategy and operations Sets company direction Sets purpose of business Guides day to day activities. Given what you know about Twitter's plans, which one of Twitter's goals listed is a strategic goal? Update the profile experience on the iphone with an increased focus on bios, tweets, and photos Increase data licensing revenue by 50% Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement Increase internal capacity to meet client requests for engineered predictive models and algorithms on massive scale data sets by 20% by the start of the second quarter For Twitter to achieve its mission and accomplish its strategic goals, it must also set tactical goals. Which one of the goals listed is an example of a tactical goal Twitter might set? Launch *Twitternovela engagement campaign in Latin American markets: users can see Tweets from telenovela celebrities and create and tweet their own "fwitternovela story with Vines Acquire new users globally with a focus on stimulating primary demand in Latin America Increase number of user timeline views 15% year-over-year Secure agreements with 5 Latin American telenovela actors and actresses who will participate in Twitternovela by February 1