a. b. c. d. d. e. a. e. e. 27. Ideally, who should define the problem in the marketing research process? Entry-level employees Top Management Always the CEO Middle managers e. Research Principal Investigator 28. A researcher is launching an online survey and wants to focus on females who earn more than $75,000 per year. What type of internet sample should they use? a data capture of Web visitors b. random web site intercepts c. unrestricted Internet sample nonrandom web site intercepts none of the above 29. Which of the following is an example of an external user of marketing research? board of directors b. senior management human resources management d. the company's vendor's Information Resources, Inc. 30. In survey research, it is especially important to protect respondents' ethnicity anonymity responses d. integrity professionalism 31. In analyzing the effects of shelf placement on sales, shelf placement of the product is the intervening variable dependent variable spurious variable temporal variable none of these 32. Which of the following is not an advantage of secondary data? Secondary data can help clarify the research problem. b. Secondary data may provide a solution to the problem. Secondary data can determine causality in a research project d. Secondary data may provide the sample frame. Secondary is less expensive to gather than primary data. a. b. c. e. a. b. c. d. e. a. c. e