A B C D E F G H I J K L 1 TV 2 Exposures per Ad 1300 Magazine Social Media 550 SEO Radio 450 175 $ 300.00 3. (thousands) 4 5 Cost per Ad ($thousands) Budget Spent Budget (Thousands) and Availability 6 Ad Budget 4C. Media Mix One Fun Toy Corporation is developing a brand new toy for kids to enjoy. The primary market for the toy is young children 10 years old and younger. One Fun Toy Corporation has employed the advertising firm of Boone, Phillips, and Jackson (BP&J) to design the promotional campaign. After considering possible advertising media and the market to be covered, BP&J recommended that the first year's advertising be restricted to five media choices... TV, Magazines, Social Media, SEO (Search Engine Optimization, and Radio. At the end of the year, BP&J will then reevaluate its strategy based on the results. BP&J collected data on expected exposures per advertisement, the planning budget per advertisement, the cost per advertisement, and the maximum number of times each medium is available. Furthermore, PB&J has determined that the number of TV and Radio ads need to be a minimum of 75 ads. PB&J has released the following costs and expectations for each advertisement. One Fun Toy Corporation has a maximum budget of $4 Million for Advertisement and $1Million for planning. Your job is to determine the best marketing mix that maximize the total exposures across the nation. Exposures per Ad (In Cost ($) per Advertisement Choice Advertising Media Thousands) (in thousands) Cost ($) per Planning Ad (In thousands) Maximum Times Available per Month* 1 TV 1300 40 8 25 2 Magazine 550 30 6 30 3 Social Media 450 25 5 30 SEO (Search Engine 4 4 Optimization) 175 18 40 5 Radio 300 15 4 50