(a) (b) (c) Small business owners are discovering that social media marketing is quickly becoming an...

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(a) (b) (c) Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. While the idea of using "free tools" to drive marketing can be exciting, this excitement is often followed with the realization that these tools take time and commitment. Discuss the benefits of using social media compared to outbound methods like direct mail and print advertisements. [10 Marks] Kenya is perceived to have one of the best policies devised to assist small enterprises, however little has been achieved from these policies. Outline some of the reasons for poor response in implementation of these policies. [10 Marks] John intends to start low cost bricks processing. However one of her potential customer cautioned him first to study the economic environment before startup. Explain the economic issues that he should consider in order to be successful in the business. (a) (b) (c) Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. While the idea of using "free tools" to drive marketing can be exciting, this excitement is often followed with the realization that these tools take time and commitment. Discuss the benefits of using social media compared to outbound methods like direct mail and print advertisements. [10 Marks] Kenya is perceived to have one of the best policies devised to assist small enterprises, however little has been achieved from these policies. Outline some of the reasons for poor response in implementation of these policies. [10 Marks] John intends to start low cost bricks processing. However one of her potential customer cautioned him first to study the economic environment before startup. Explain the economic issues that he should consider in order to be successful in the business.

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a Benefits of Using Social Media Compared to Outbound Methods 1 CostEffectiveness Social media marketing is often more costeffective than traditional outbound methods like direct mail and print advert... View the full answer