A

B

$q,$ Customer Share

$56\mathrm{.}4\%$

Usage Index

$0\mathrm{.}65$

Calculate Bertucci's market share in cell M$16.(2$ points$)$

Mark

In their marketing plan, Bertucci's lists the following objective: $"$To increase market share by $10\%."$

$16.$ Based on the decomposition of market share model, recommend one or more elements of market share on which Bertucci's should focus on to increase market share. Be sure to provide support for your recommendation. Give example$($s$)$ of tactics that could be used to increase the market share element targeted. Write answer in box below. $(2$ points$)$