Question: A / B Testing, the test ~ The Peaches Skin Care company is developing a new marketing campaign for one of its skin care products.

A/B Testing, the test ~ The Peaches Skin Care company is developing a new marketing campaign for one of its skin care products. Because the skin care market is crowded and complex and because advertising is a large expense, the company decides to use a procedure called A/B testing on its new advertisement.For a pilot study, the marketing team at the company obtains a group of 385 potential customers for the product. They randomly assign 240 potential customers to watch the advertisement for the product (condition A) and 145 potential customers to watch a public service announcement (PSA) of the same length and size as the advertisement (condition B). They then record whether the potential customer purchased the product or not.The results from this pilot study are shown in the table below.

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