1. A baking company has different product ranges like whole-wheat pizzas for the diet-conscious seniors and rich cookies for children. The companys target groups of customers can be referred to as

a. healthy consumers

b. new entrants

c. market segments

d. competitors

e. demographic markets

2. When economies of scale are an industry's major entry barrier, a new entrant's main concern is.

1. its inability to match the innovation of the established companies in the industry.
2. its inability to counter brand loyalty that customers have for established companies in the industry.
3. the inferior quality of its products, resources and value chain
4. its inability to attract buyers to switch from competitors.
5. its inability to produce sufficient volume to match the cost advantages of established producers.

3. Many beverage manufacturers are noticing that the sales for packaged water and fruit-based beverages is increasing compared to carbonated drinks as most customers are increasingly becoming health conscious. This shift in customer preferences can be attributed to which of the following factors?

1. economic factors
2. demographic factors
3. social forces
4. green technology factors
5. ecological factors

4. What is the most important purpose of functional level strategies?

1. To establish a sense of purpose for the organizations functions
2. To improve and sustain the organizations competitive advantage
3. To align the support departments to the organizations goals
4. To improve customer responsiveness

5. After a firm has identified its key stakeholders in stakeholder impact analysis, the immediate step is to ...
   1. recognize the opportunities and threats the stakeholders present
   2. identify stakeholders interests and claims
   3. formulate a stakeholder strategy
   4. address the stakeholders concerns
   5. reward stakeholders accordingly