A balanced scorecard for measuring company performance

entails creating both financial and strategic objectives, tracking their achievement, and giving management a more complete and balanced view of how well an organization is performing.

entails putting equal emphasis on achieving short$-$term financial and strategic objectives and achieving long$-$term financial and strategic objectives.

entails having an equal number of financial and strategic objectives.

prevents the drive for achieving strategic objectives from overwhelming the pursuit of financial objectives.

entails having an equal number of profit and non$-$profit objectives.