A "balanced Scorecard" that includes both strategic and financial performance targets Copyright by Glo-Bus Software, Inc. Copying, distributing. or 3rd party website posting sexpressly prohibited and constitutes copyright violation helps managers avoid the mistake of focusing only on financial performance measures anc overlooking the fact that the surest path to boosting company profitability quarter after quarter and year after year is to relentlessly pursue strategic outcomes that strengthen the company's market position with buyers and, ideally, produce a growing competitive advantage over rivals. is a tool for helping managers measure the degree to which the company is both outcompeting rivals in the marketplace and pleasing shareholders. forces managers to put equal emphasis on pursuing the achievement of both financial and strategic performance targets. requires managers to set an equal number of financial and strategic objectives and devote roughly equivalent energy and resources to achieving both types of performance targets. assists managers in putting roughly equal emphasis on achieving short-term and long-term performance targets. Which of the following is not a common shortcoming of company vision statements? Copyright by Glo-Bus Software, Inc. Copying, distributing or 3rd party website posting sexpressly prohibited and constitutes copyright violation Too reliant on superlatives (being the best, the most successful, or a global leader) Too generic--could apply to most any company (or any of several rival companies in the company's industry) Dwells on the present rather than "where we are going" Uses overly broad language Too focused on long-term revenue growth and profitability