a. Based on the article that you just read, describe what the (i) core product is that the Burj Al Arab offers, (ii) supplementary services that are offered by the hotel, and iii) the delivery processes that were mentioned in the article. Next to the core product, describe at least 5 supplementary services and 3 delivery processes. [250 500 words]

b. Based on the article, evaluate the service that was offered to the guest by reflecting on the six principles of an optimal service process (i.e., start strong - build improving trend - create a peak - get bad experience over with early - segment pleasure, combine pain - finish strong). Identify 1 element that could be improved, and 1 element the Burj does well already [250 - 300 words].

c. Have a look at the photos that were included in the post on Business Insider. According to the Mehrabian-Russell Stimulus Response model, environmental stimuli could cause consumers to respond in a certain way. Reflect on the colours that are prominent in the Burj Al Arabs architecture of the building and argue what this effect could have on their guests behaviour. Refer to the aforementioned (Mehrabain-Russell) model to explain your answer [