A$)$ Based on the information provided in the case and in in this week's lecture notes; do you think competitor$-$based positioning is the appropriate method for Farm Electronics to position itself? Why? Why not?

B$)$ If you were to recommend another positioning, what would that be$?$

C$)$ In the end what should the value proposition of Farm Electornics be$?$ How would it fit with the target segments of Farm Electronics?