A beer manufacturer used a pre-selected criterion variable to segment the market. The marketing manager grouped people as heavy drinkers, moderate drinkers, light drinkers, and non-drinkers. She then used other variables to describe the segments. What approach did she use to segment the beer market?

a.

Post-hoc segmentation

b.

Efficient segmentation

c.

Criterion segmentation

d.

A-priori segmentation

When Mikki asked her father for his advice about marketing software for the disabled, he told her, Reaching a segment requires a simple but effective marketing action. If no such action exists, dont segment. Mikkis father is expressing concern about the:

a.

similarity of needs of potential buyers within a segment.

b.

feasibility of marketing actions to reach the segment.

c.

different needs of buyers among different segments.

d.

potential for increased profit and ROI.

e.

simplicity of cost of assigning potential buyers to segments.

After segmenting the market, we discover that our marketing mix have the same influence on more than one segment. This situation suggests that we violated requirements for effective segmentation.

a.

measurable

b.

differentiable

c.

accessible

d.

promotionability

e.

substantial

PLEASE I DONT NEED AN EXPLANITION JUST THE FINAL ANSWER