Question: A bipolar scaling method which requires either positive or negative response that seeks to measures perception, attitude or feeling, this refers to as Question 17Answer

A bipolar scaling method which requires either positive or negative response that seeks to measures perception, attitude or feeling, this refers to as Question 17Answer a. Semantic differential scale. b. Likert Scale. c. Graphic rating scale. d. Guttman scale

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Mathematics Questions!

Business Research MethodologyQuestion Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

10. An experimenter has some degree of control over the: a. independent variable. b. correlative variable. c. history effect. d. All of the above, if the experiment is conducted properly. 11. If a...

Business Research Methodology- Question Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

48.Which of the following is TRUE? a.The basic format of the scale for the summated ratings method is the same in both construction and use. b.For both Thurstone and Likert scales, respondents are...

This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensee. 1...

Issue: Summer 2002 Mission Current Issue Editorial Board Past Issues Kravis Leadership Institute Claremont McKenna College Fairness in Leader-Member Exchange Theory: Do We All Belong On The Inside?...

Running Header; VIENNA AGREEMENT Hello , Updated , im ready to work with u sir ? and as I promises u ill send u money Please kindly to amend the search so that it is subject to the following points:...

413-432_CH18_Nachmias.qxd 1/17/07 3:47 PM Page 413 Chapter Index Construction and Scaling Methods INDEX CONSTRUCTION The Purpose of the Index The Sources of the Data The Base of Comparison Methods of...

Make summary of attitude measurement by using given slides. Attitude An enduring disposition to consistently respond in a given manner to various aspects of the world, including persons, events, and...

Please recommend a test market design and address the associated questions for following scenarios. In your answer, be sure to label the Independent Variables (IV), the Dependent Variables (DV), and...

Refer to the calculations from M13-1. What are the two most significant year-over-year changes in terms of dollars and in terms of percentages? Give one potential cause of each of thesechanges....

Find the determinant for given data: 13. 0 -4 4 -1 0 3 -2 1 0 1 -3 1-5 0 2 -1 5

The safest short - term security that typically has a maturity of less than one year is known as a commercial paper. BSCDCAT Bill D a rep purchase agreement.

Question I) Siogo Shoes has the following transactions in February: Feb 5 Siogo Shoes purchased 100 pairs of shoes at the price of $50 each pair on account, terms 5/10, n/30. Feb 8 Sole Mates...