(a) Blockchain, the technology behind Bitcoin, is a decentralized distributed ledger that records transactions between two parties. It moves transactions from a centralized server-based system to a transparent cryptographic network. The technology uses peer-to-peer consensus to record and verify transactions, removing the need for manual verification. Explain the business strategy adopted in this example. (10 marks) (b) Set up an efficient tool to assess an organization's current position before it implements any new strategy. (7 marks) (c) FedEx has a number of services that it offers to its wide customer base, for example: FedEx Ground, FedEx Express, FedEx Freight, FedEx Services, FedEx Trade Networks and FedEx Supply Chain. FedEx aims to achieve full customer satisfaction. Customers are its first priority and it does everything it can to make it a smooth experience for them through the different services it offers. Indicate the marketing strategy of FedEx. Debate the benefits and pitfalls of this strategy. (8 marks)