Question: A blue - ocean strategy Group of answer choices involves an unexpected ( out - of - the - blue ) preemptive strike to secure

A blue-ocean strategy
Group of answer choices
involves an unexpected (out-of-the-blue) preemptive strike to secure an advantageous position in a fast-growing market segment.
is an offensive strike employed by a market leader that is directed at pilfering customers away from unsuspecting rivals to boost profitability.
works best when a company is the industry's low-cost leader.
involves abandoning efforts to beat out competitors in existing markets and instead invent a new industry or new market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand.

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