A blue$-$ocean strategy:

usually is not successfut, based on historical data

irvolves abandoning efforts in editing makets and instead invert a new industry or new market segment that allows a company to create and capture altogether new demand.

prohtability.

Involves the use of highly creative, neverused before stratepk moves to attack the competitive weaknesses of ricals.

works best when a company is the industryshow$-$spat bayte