A branch of Alcoholics Anonymous wanted to test consumer attitudes toward an anti-drinking advertisement. Two random samples
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Question:
A branch of Alcoholics Anonymous wanted to test consumer attitudes toward an anti-drinking advertisement. Two random samples of respondents in Houston, TX, were selected for the experiment. Personal interviews relating to consumer attitudes toward alcoholism were conducted with both samples. One of the samples was shown the anti-drinking advertisement, and following this, another round of personal interviews were conducted with both samples in order to examine consumer attitudes toward alcoholism.
Please answer the following question.
- Determine what type of design is used, please explain.
- Use experimental notation to diagrammatically represent the design.
- Discuss the advantages and disadvantages of this design.
Related Book For
Data Analysis and Decision Making
ISBN: 978-0538476126
4th edition
Authors: Christian Albright, Wayne Winston, Christopher Zappe
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