Question: A brand extension is: A . when two or more independent brands join forces to produce a combined brand. B . the use of an

A brand extension is:
A. when two or more independent brands join forces to produce a combined brand.
B. the use of an established brand name for brands in unrelated markets or product categories.
C. the placing of product in oversized packets to make consumers feel that they are buying more.
D. the use of an established brand name on a new brand within the same broad market.

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