a brand for the first time. It is computed as below. The brand trial rate gives marketing managers an indication of how fast customers are accepting the new brand. Brand trial rate (%)=# of first-time trials in the target group divided by total number of populations in the target group. Example: The retaliers' canner data shows 5000 people in the target group tried in a period of three months the company's new brand first time. The U.S. Census data shows 1,000,000 consumers in the target market. The brand trial rate will be: 5,000/1,000,000=0.5% (This trial rate can be compared with the competitive products) 2. Market penetration rate is the percentage of a target market population that has tried the product (brand) at least once- Market penetration rate (W)=# of purchasers in the target market divided by the total population in the target market. Example: Suppose the company finds that 300,000 people in a 1,000,000-person target population have purchased the brand at least once by the time of the market assessment. The market penetration will be 300,000/1,000,000=0.30 which is 30%. Acain, this will be compared with other brands' penetration rates for decision-making. 3. Brand erowth rate is computed between two time periods. The perlods can be a year, month, or any the manager is interested in seeing the brand growth. Brand growth rate (X)= (Sales in Period T - Sales in Period T-1)/Sales in Period T-1. Example: Suppose a company has sold this quarter 10,000 units and in the last quarter they sold 8,000 units. The brand growth rate will be (10,0008,000)/8000=0.25 which is 25%. This is positive news for the brand, but a wise manager will compare this brand's growth rate with other brands or with competitors. Part B. Using the case described below, compute the three rates lectured in Part A. Case: A New Fashion Company introduced SpringWind in January of the year 20xx to a target market size of 2,500,000 people. By the end of March of the year, 155,000 people purchased Spring Wind for the first time, each of them buying a unit, but by the end of June, 250,000 people had purchased at least one unit. 1. Based on the information above, compute SpringWind's trial rate. Show the entire process with the relevant information and write in here: %. 2. Based on the information above, compute SpringWind's market penetration rate. Show the entire process with the relevant information and write in here: %. 3. Based on the information above, compute SpringWind's growth rate. Show the entire process with the relevant information and write in here: \%