A brand image strategy $\_\_\_\_\_\_\_.$

Question $15$Select one:

a$.$

attempts to define the comparisons between one product and another in the consumer's mind

b$.$

all of the above

c$.$

attempts to convey something about a product that other competitors are reluctant to repeat because of the risk of being labeled blatant imitators

d$.$

emphasizes psychological differences over physical differences between products