Question: A brand is nothing more than a logo , name, sign, symbol or design that is intended to identify the maker of the product or

A brand is nothing more than a logo

,

name, sign, symbol or design that is intended to identify the maker of the product or service.

True

False

Question

2

2.5

pts

A competitive advantage is some unique aspect of a firm's offering, or of the firm itself, that causes target customers to patronize the firm rather than its competition.

True

False

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