A brand manager is most likely to choose to add retailers to the distribution channel if: a.
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Question:
A brand manager is most likely to choose to add retailers to the distribution channel if:
a. The brand has high brand equity
b. The products can be sold mostly online
c. The retailer(s) can provide greater access to consumers
d. The brand places a high premium on brand image consistency
e. Trick question! The brand should never use retailer(s) as they siphon profits
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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