A brand slogan is not the same. A _____ can be expressed by the simple relationship of "We help [X] to [Y] by [Z]. It is essentially a statement created after segmentation and targeting tasks - it is positioning statement that explains the unique benefit(s) a specific brand promises or provides target market members/buyers. It is the pain point the brand solves and suggests how the brand is better than any other alternative.

Example: HelloFresh is a D2C (direct to consumer) meal prep service. HelloFresh speaks directly to why its ideal customers buy from them because they make mealtime less stressful.

11.- Corporatesocialresponsibilityisawayforacorporationto acknowledgeandtakeresponsibilityforactionsthataffectthemarket, employees (workplace),the societyandthe natural environment. CSR in short, is the idea that a business has a responsibility to the society that exists around it. Organizations that embrace corporate social responsibility are typically organized in a manner that empowers them to be and act in a socially responsible way. It is a form of self-regulation that can be expressed in initiatives or strategies, depending on an organizations goals. Firms are often guided by a concept known as the ________, which dictates that a business should be committed to measuring its social and environmental impact, along with its profits. The adage profit, people, planet is often used to summarize the driving force behind this major concept.

Consumer attitudes may be defined as a feeling of favorableness or unfavorableness that an individual has towards an object.

True

False