A broad differentiation strategy improves profitability when Copyright @ by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. o it allows a company to charge a higher price than rivals are charging. o it utilizes value drivers that produce significantly higher degrees of customer loyalty. o it allows a company to increase unit sales, take market share away from rivals, and economize on its expenditures for new product development. o a company's product can command a sufficiently higher price or generate sufficiently bigger unit sales to more than cover the added costs of achieving the differentiation. o a company's approach to differentiation is not easily copied by its rivals, the differentiation is based on technological superiority and/or first-rate customer service, and customer loyalty is greatly enhanced by the differentiation