Question: A broad differentiation strategy works best in situations where Multiple Choice buyer needs and uses of the product or service are diverse. buyer needs and
A broad differentiation strategy works best in situations where
Multiple Choice
buyer needs and uses of the product or service are diverse.
buyer needs and uses of the product or service are very similar.
buyers incur low costs in switching their purchases to rival brands.
buyers have a low degree of bargaining power and purchase the product frequently.
technological change is slow paced and new or improved products are infrequent.
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