a. c. e. a. c. e. 11. Margie is paid for each completed survey she turns into the research company. She notices a number of surveys have responses missing. Rather than toss these surveys out, she fills the answers in her self thinking the research firm will never know. This is an example of the unethical practice of interviewer biases b. bait-and-switch biased or unrepresentative sample d. data contamination data falsification 12. The current trend in collecting data is using company databases b. research panels and research databases mobile phones with geo-tracking apps d. online search engines randomly selected focused groups 13. Advances in technology and the cultural shift in the way individuals communicate has impacted marketing research in the following ways, except a. greater reliance on interviewer assistance in increasing survey completion rates b. increased use of mobile phones for marketing research greater use of micro surveys d. increased emphasis on social listening none of the above 14. The qualitative projective technique that uses an in-depth interview to uncover emotions and subconscious beliefs and attitudes is the Step-Wise Regression Analysis Approach b. Multi-dimensional Scaling Que Analysis d. Monte Carlo Method none of the above c. e. a. c. e. a. b. c. d. e. 15. All of the following are good syndicated sources for consumer data, except J.D. Powers and Associates NPD Group Standard & Poors Experian Simmons All of the above apply