Question: A call to action can be defined as: A: lead generation and/or sales. B: brand building. C: the process of measuring a social media campaign.

A "call to action" can be defined as:

A: lead generation and/or sales.

B: brand building.

C: the process of measuring a social media campaign.

D: the action you want someone to take at each stage of your marketing campaign.

E: the objectives of a social media campaign.

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