A canned soup manufacturer has prepared questionnaires for its employees and customers. The questions are about how the people view its brands, the profits it is making, current market trends for canned soup, and the employee activities of the company. Through these questionnaires, it hopes to collect positive, newsworthy information that it can use later. The company is in the process of:

a. conducting a public relations audit.

b. identifying vehicles for a PR communication.

c. creating a company newsletter.

d. researching an influencer program.

Answer rating: 100% (QA)

The detailed answer for the above question is provided below The company is in the process of b Iden... View the full answer