A$.$ CAPRI SUN ORANGE, GRAPES, PINEAPPLE

B$.$ COULD BE EXTENDED WARANTIES, SPARE PARTS,

DELIVERY, TRAINING, GIFTS...

C$.$ TO BE ABLE TO BRAND OTHER PRODUCTS AND MARKETS

D$.$ PRODUCT WITH THE SAME TECHNOLOGY FOR SIMILAR

PORPUSE

E$.$ SERENA WILLIAMS TO ALLOW THE USE OF HIS NAME

F$.$ LEXUS IN THE CASE OF TOYOTA

G$.$ IS BASICALLY THE TRADEMARK EXTENSION STRATEGY

H$.$ GOODS, SERVICES, IDEAS, INTELECTUAL PROPERTIES...

I. SIGNS, SYMBOLS, NUMBERS OR COMBINATION OF THESE

J$.$ TO ENTER A SMALL PART OF THE MARKET, FOR A LIMITED

TIME... TO SEE WHAT HAPPENS

K$.$ VALUE ACQUIRED OVER TIME

L$.$ AUTO BRAND SKY$,$ CREATED BY BANK OF AMERICA

M$.$ OLD NAVY, GAP, BANANA REPUBLIC

N$.$ GREEN GIANT VEGETABLES, GREEN GIANT OIL, GREEN

GIANT BREAD, GREEN GIANT BUTTER

O$.$ ICE CREAM PAYCO$-$NESTLE

P$.$ NO CAPACITY FOR DIFFERENTIATION

Q$.$ PRODUCT LAUNCH ON THE MARKET

please match with:

PRODUCT LINE EXTENSION

BRAND EXTENSION

MULTI BRANDS

NEW BRANDS

CO$-$BRANDING

LICENCING

bRAND

TRANSFER CAPACITY

HIGH END BRAND

bRAND EQUITY

COMMODITY

paRENT bRAND

PRODUCTS

AUGMENTED PRODUCTS

PRODUCT LINE

mARKET TEST

COMERCIALIZATION