Question: (A Case) Evaluate EMI's entry strategy: Should EMI develop a new business to produce and market the CT scanner, or should EMI exploit its scanner

(A Case) Evaluate EMI's entry strategy: Should EMI develop a new

(A Case) Evaluate EMI's entry strategy: Should EMI develop a new business to produce and market the CT scanner, or should EMI exploit its scanner innovation by licensing to other firms, or through some form of collaborative effort? (B Case) What problems does EMI's medical electronics business face in 1977? What should Powell do

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