Question: A case of a non - profit smoking cessation program creatify a superhero captain smokefree to visit schools and show fifth - graders gross pictures
A case of a nonprofit smoking cessation program creatify a superhero "captain smokefree" to visit schools and show fifthgraders gross pictures of blackend lungs and pictures of people pulling oxygen tanks, is an attempt by the marketer to:
A increase the perceived cost of starting to smoke
B influence the perceived benefits of stopping smoking
C maximize perceived association with superheroes
D impact those in the maintenance stage of highly complex decisions
E putting smoking in the adolescent's choice set
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