Question: A casual dining chain has experienced over 1 0 0 cases of food poisoning in several U . S . cities. The chain's parent company

A casual dining chain has experienced over

100

cases of food poisoning in several U

.

.

cities. The chain's parent company immediately acknowledged the situation and relayed information about its ongoing investigation. The spokespeople stressed that "our primary concern is always the health and safety of our customers." At this point, the scenario would most likely be considered

a public relations issue.

indirect advertising.

an event marketing issue.

an opportunity for network marketing.

an advertorial.

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