Question: A central plan for utilizing and integrating resources in the areas of production, finance, research and development, human resources, and marketing to carry out the
A central plan for utilizing and integrating resources in the areas of production, finance, research and development, human resources, and marketing to carry out the organizations mission and achieve desired goals and objectives is called
Group of answer choices
marketing strategy.
crossfunctional strategy.
corporate mission.
corporate strategy.
crossfunctional goal.
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