Question: A ) Choose a specific industry ( e . g . , grocery retailing, the airline industry ) , and apply Porter s Five Forces

A) Choose a specific industry (e.g., grocery retailing, the airline industry), and apply Porters Five Forces model to discuss that industrys competitive forces and their relative influence. (Note: The following website provides useful information about the Porter model: Porter's Five Forces: Understanding Competitive Forces to Maximize Profitability.)
B) Discuss how online, social media, and other technology-related marketing tools could provide competitive advantages in the industry you analyzed in essay question A.
C) Do you think firms that market products for children have any special ethical responsibilities when they advertise? Why or why not? Give examples that support your position.

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