Question: A ) Choose a specific industry ( e . g . , grocery retailing, the airline industry ) , and apply Porter s Five Forces
A Choose a specific industry eg grocery retailing, the airline industry and apply Porters Five Forces model to discuss that industrys competitive forces and their relative influence. Note: The following website provides useful information about the Porter model: Porter's Five Forces: Understanding Competitive Forces to Maximize Profitability.
B Discuss how online, social media, and other technologyrelated marketing tools could provide competitive advantages in the industry you analyzed in essay question A
C Do you think firms that market products for children have any special ethical responsibilities when they advertise? Why or why not? Give examples that support your position.
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