A. Classify the need according to Maslow's hierarchy of needs and explain your answer.

1. A student is in a sports store looking for a pair of running shoes and asks the salesperson to show him the brand name most popular with young people.

2. A family calls the plumber because their furnace broke do and they have no heating and hot water.

B. Customers buy because they have a need. If you are a sales representative why is it important to classify at what the level of need a consumer is at?

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The student looking for a popular brand of running shoes can be classified under the Esteem needs category Esteem needs refer to the desire for recogn... View the full answer