A client is targeting M 25-54. There are approximately 7,500 males in the market. Based on a careful analysis of the client's needs and marketing strategies you propose the following buy on your NBC affiliated station: M 25-54 RTG # spots Cost/spot Gis Program Dateline 5 1 S500 This is Us 11 4 S350 Sunday Night NFL 18 2 $2000 Step 1: Here we have the opposite of the radio situation. We have the rating estimate (RTG), but we would need to know the actual number of males estimated to be watching in order to calculate the GIs. So, our first step is to convert the M 25-54 rating to the number of males estimated to be watching the program. To do this we multiply the rating estimate by the total males in the population for each program. Total Male GIs = Step 2: Calculate total GRPs for this plan. GRPs = Step 3: Now determine the CPM for this advertising plan. We have the Gls from the first step, but we need the total advertising cost. Remember to convert the GIs by dividing by 1000. Total Cost = $ CPM = $ Step 4: Almost finished! Now we just need to calculate the CPP. CPP = S