Question: A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table
A clothing chain is considering two
different locations for a new retail outlet.
The organization has identified the four
factors listed in the following table as the
basis for evaluation, and it has assigned
weights as shown. The manager has rated
each location on each factor, on a
point basis higher scores are better as
shown under the respective columns for
Barclay and Chester.
a Calculate the composite score for each
alternative location.
b Which site should be chosen?
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