Question: A clothing chain is considering two different locations for a new retail outlet. They have identified the four factors listed in the following table as

A clothing chain is considering two different locations for a new retail outlet. They have identified the four factors listed in the following table as the basis for evaluation, and have assigned weights as shown. The manager has rated each location on each factor, on a 100-point basis, as shown under the respective columns for Barclay and Chester. Using the factor rating method the score for Barclay is ......... and for Chester it is........... Factor Factor Description Weight Barclay Chester Average community income 0.30 30 20 2 Community growth potential 0.35 40 30 3 Availability of public 0.15 transportation 20 20 4 Labor cost 0.20 10 30 Formulas needed for this question: Weighted Score (Weight, Score:) Weight: = Weight of factor i Score: Score of the location in factor i 24, 27.5 27.24.5 28. 25.5 38.5, 32 25.5. 27

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