A Coca$-$Cola ad uses a cute polar bear and Christmas music to advertise its products during the winter holiday season. What type of emotion is this commercial trying to convey?

a$.$

embarrassment

b$.$

guilt

c$.$

happiness

d$.$

sadnessWhen Toyota developed the Prius, it focused on offering customers all of the positive benefits of their current models such as reliability and a good price, but it also was able to reduce consumer concerns about a car's negative impact on the environment. In other words, the marketing managers were able to resolve aNo $\_\_\_\_\_\_\_\_$ conflict.

a$.$

approach$-$avoidance

b$.$

avoidance$-$avoidance

c$.$

approach$-$approach

d$.$

hedonic$-$utilitarian