Question: A . Coca - Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows

A.Coca-Cola vending machines are found all over the world. The newest machines have an interactive screen that runs
advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. The reason for
the introduction of this new style of vending machine is to allow the company to interact more directly with its customers. According to a SWOT analysis, the technology used by these machines is an example of a(n):
A.
strength because it is part of Coca-Colas external environment
B.
advantage because it is part of Coca-Colas marketing environment
C.
weakness because Coca-Cola cannot control technology
D.
opportunity because it is part of Coca-Colas external environment
E.
benefit because Coca-Cola has the resources to make use of the new technology
exchange
B.
production
C.
sales
D.
promotion
E.
customer

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!