Question: A . Coca - Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows
ACocaCola vending machines are found all over the world. The newest machines have an interactive screen that runs
advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. The reason for
the introduction of this new style of vending machine is to allow the company to interact more directly with its customers. According to a SWOT analysis, the technology used by these machines is an example of an:
A
strength because it is part of CocaColas external environment
B
advantage because it is part of CocaColas marketing environment
C
weakness because CocaCola cannot control technology
D
opportunity because it is part of CocaColas external environment
E
benefit because CocaCola has the resources to make use of the new technology
exchange
B
production
C
sales
D
promotion
E
customer
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