A cognitive purchase decision is the outcome of a series of stages that results in the selection of one product over competing options. Studies have shown that 57% of a complex purchase decision is made before the consumer even speaks to a sales or customer service person.

As a marketer, what are the implications to this, and what could be your corresponding strategy as a result?

Answer rating: 100% (QA)

The finding that 57 of a complex purchase decision is made before the consumer even engages with a sales or customer service person underscores the significance of prepurchase research and decisionmak... View the full answer