Question: A college student is taking a full course load, working 2 0 hours per week, and still has to take out a student loan to

A college student is taking a full course load, working

20

hours per week, and still has to take out a student loan to cover tuition. One day, the student sees a classmate driving a Lexus sports coupe and feels he just has to have one of his own. What factor is MOST LIKELY to prevent a successful marketing exchange between the student and a Lexus dealer?

His girlfriend wants him to drive a Kia Soul.

The local Lexus dealer does not have any sports coupes in stock.

The student does not have the resources to qualify for a $

50, 000

auto loan.

Although the Lexus is a great car, there may be other cars with better gas mileage and resale value.

A college student is taking a full course load, working 20

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