A commercial for a new blender says the following: You will never guess how much this blender

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A commercial for a new blender says the following:

"You will never guess how much this blender costs! $70? Wrong! $60? No! Not even $50! This blender costs only $25.99!"

By asking viewers to consider the fact that the blender could cost $70, what psychological tactic is this company using to make its product seem inexpensive?

Related Book For answer-question

Financial Accounting and Reporting a Global Perspective

ISBN: 978-1408076866

4th edition

Authors: Michel Lebas, Herve Stolowy, Yuan Ding

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Posted Date: Aug 21, 2023 03:27 AM

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A commercial for a new blender says the following: You will never guess how much this blender

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Expert Answer:

The company is using the psychological tactic of decoy pricing ... View the full answer

Financial Accounting and Reporting a Global Perspective

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