A common belief in business is that we should look at competitors as enemies. Business can only
Question:
A common belief in business is that we should look at competitors as enemies. Business can only grow at the expense of a competitor; in order for a brand to win, a competitor has to loose.
Adam Brandenburger and Barry Nalebuff see it differently. They believe that "business is cooperation when it comes to creating a pie and competition when it comes to dividing it up...You have to listen to your customers, work with suppliers, create teams, establish strategic partnerships-even with competitors. Besides, there are a few victors when business is conducted as war. The typical result of a price war is surrendered profits all around."1
Which view considerable and should be taken ? Why? Explain in details
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey