A common decision-making error resulting from cognitive bias includes the prior hypothesis bias. A prior hypothesis bias emerges when decision marker who have strong prior beliefs about the relationship between 2 variables, make decision based on these beliefs, even when presented with evidence that their beliefs are wrong. The prior hypothesis bias is relevant to be problem evident at "company name" as it seems Jeff is stuck in the past. Jeff is committed to using outdated designs based on his belief that the market wants what they have always wanted. Jeff is falling to consider that trends are changing, and customer needs are desires are not the same as what they were in the 1980's.Another decision making error resulting from cognitive biases is the illusion of control. When managers have an illusion of control, they are overestimating their ability to control activities and events. The consequences of this sense of control can be positive in the sense that it can encourage managers to try challenging experiences, however, the negative effects are that managers many take unnecessary risks. Illusion of control is relevant to "company name" as it has caused Jeff to overestimate the odds of a favourable outcome of offshore production and consequently made poor decisions when souring quality suppliers.

Acommon decision-making error resulting from cognitive bias includes the prior hypothesis bias. A prior hypothesis bias emerges when decision marker who have strong prior beliefs about the relationship between 2 variables, make decision based on these beliefs, even when presented with evidence that their beliefs are wrong. The prior hypothesis bias is relevant to be problem evident at \"company name\" as it seems Jeff is stuck in the past. Jeffis committed to using outdated designs based on his belief that the market wants what they have always wanted. Jeffis falling to consider that trends are changing, and customer needs are desires are not the same as what they were in the 1980's. Another decision making error resulting from cognitive biases is the illusion of control. When managers have an illusion of control, they are overestimating their ability to control activities and events. The consequences of this sense of control can be positive in the sense that it can encourage managers to try challenging experiences, however, the negative effects are that managers many take unnecessary risks. Illusion of control is relevant to \"company name\" as it has caused Jeff to overestimate the odds of a favourable outcome of offshore production and consequently made poor decisions when souring quality suppliers