A company asked its managers to focus their efforts on improving the quality of one of its products. The new product is more advanced than those of its competitors, and customers are willing to pay more for the higher quality. By $\_\_\_\_\_\_\_,$ this company outperformed its competitors by producing a product more efficiently and effectively than they did.

A$)$ restructuring

B$)$ utilizing management stratification

C$)$ employing empowerment

D$)$ creating core competency

E$)$ building a competitive advantage